Monday, June 6, 2016
Starbucks to Seize Multi-Billion Dollar Cold Coffee Market
On
Tuesday, May 31st, Starbucks Corporation announced a new line of
cold brew beverages that will become the groundwork for a new “cold bar” of
coffee and espresso products. This nitrogen-infused version of its cold brew
coffee aims to capitalize on the explosive growth in chilled coffee drinks.
This summer, the cold brew will become available at more than 500 Starbucks
stores including in Portland, Ore., Seattle, New York, Chicago, Boston, Los
Angeles and San Francisco. The expanded “cold bar” menu includes: Cold Brew, Cold
Brew with Vanilla Sweet Cream, Nitro Cold Brew, Traditional Iced Coffee,
Starbucks Doubleshot on Ice and Caramel Iced Macchiato. Read the full press release here.
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