On June 17th 2016 Uber announced,
through a series of press
releases in its online Newsroom that it was “[celebrating] life and love in
all its forms” and supporting LGBT communities in North America (and by
extension, the world) by recognizing gay pride month. To further show its
support, Uber stated that it was “offering free rides [(up to $20 off)] to and
from places around [a specific city in North America] that are important to the
history and culture of the local LGBTQ community.”
Privately owned company, Uber Technologies Inc., is an
American international online transportation network company headquartered in
San Francisco, California. It develops, markets and operates the Uber mobile
app, which allows consumers with smartphones to submit a trip request, which is
then routed to Uber drivers who use their own cars. As of June 2016, the
service was available in over 73 countries and 482 cities worldwide.
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