Summary of the press release:
To
celebrate the upcoming Olympic Games 2016 in Rio next month, Gillette has
released a film documenting the struggle of athletes and highlighting the
sacrifices that they make in order to enhance their physical performance and
become role models for millions of people around the world. Away from the
apparent glitz and the glam of being a sports hero, the journey to become is
anything but glamorous, or as the campaign puts it, “Perfect isn’t pretty.” The
film coincides with the launch of Gillette’s Fusion ProShield razor, which is
meant to bring the shaving experience as close to perfection as possible.
Press release URL:
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