1 Summary
Maya Toys announced on January 14th,
2016 its attempt to decorate a vehicle with pom-poms during the New York Toy
Fair 2016. On February 12th, 2016, the brand unveiled the car
decorated with 15,000 pom-poms thanks to a powerful time-lapse video and news
release. The event is designed to showcase Maya Toys’ new product line called
Pom-Pom Wow and encourage young girls to add their personal footprint on most
anything they own. According to the brand: “This
event is all about showing how consumers can use the product to pom-pom their
world," said Jennifer Strick, Maya Toys' director of marketing. "If
we can pom-pom a car, girls can certainly pom-pom their rooms, their favorite
possessions and more."
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