DECONSTRUCTION: ‘Cancer-Beating Leah Still Will Lead Father Devon Still and His Fiancée, Asha Joyce, Down the Aisle as Flower Girl Tonight at The Knot Dream Wedding’

SUMMARY

The Knot, a New York based online wedding brand and marketplace owned by XO Group Inc. [NYSE: XOXO], posted a release detailing The Knot Dream Wedding prior to it happening that evening, May 13, 2016. This “dream wedding” is an event where readers of The Knot can vote on all aspects of planning a couples wedding from the stationary to the reception entrance song – the wedding is then live-streamed, this year using Facebook Live, so that The Knots readership can watch the event.  The Knot Dream Wedding is an annual tradition that began in 2013 as a spin of to The Knots partnership with the TODAY show to produce TODAY Ties the Knot. This year, the wedding was between Devon Still, an NFL player, and his fiancée Asha Joyce. Devon’s daughter, Leah, was the flower girl and is a recent pediatric cancer survivor. The event’s media sponsor was People Magazine.

The release is dense with detailed information about the couple, Leah, the event and the process that went into planning it. It is used to thank all sponsors of the event and create media buzz in the lifestyle sector.

See the release here: http://www.prnewswire.com/news-releases/cancer-beating-leah-still-will-lead-father-devon-still-and-his-fiancee-asha-joyce-down-the-aisle-as-flower-girl-tonight-at-the-knot-dream-wedding-300268201.html#continue-jump